In order to be successful in article marketing, you need to write as if you were speaking or reading someone else’s words, and how you would have written it if you had your own voice and opinions. With this knowledge, you can build credibility to your site and attract more prospects and clients to your site, and eventually increase the flow of traffic to your site.
Knowledge: represents a person with complete knowledge about a specific topic. Your content should clearly show expertise and thorough knowledge of the topic. Examples: Showing your writer credentials, educational background and related experience. Professionalism: Clearly show your authoritativeness and show the creator’s professionalism of the content. Example: Provide links to your website, where the readers can see for themselves that you are not just another article ghost writer. Authority: Obviously show your authority over the content. Example: Provide references to your website or other sources.
Understanding the audience: Know who is reading your content. Who are they, what do they want, and what are their needs? You can give them the information they need. The best way to do this is to give them the details of your article in the resource box at the end of your article. This shows you are serious about them, and you have given them enough information to make them want to buy from you.
Use images properly: Most articles are written with short paragraphs. They are usually formatted with a few bullets in a font size of Arial or Times New Roman. But it is often very difficult to break up long sentences into shorter paragraphs. You might think you have a good idea but you’re not sure how you would format your sentence. It will look too crowded.
Avoid using too much italics and bold: Use bold if you are using it for emphasis. Use italics for general text. Use italics to emphasize the keywords in the article. Use both. However, if you do not know how to format your sentence, do not use italics and not use bold.
You should also keep the readers’ attention focused on the main topic or keyword that you are promoting. This is to make it easier for them to find the information they need.
Make your article brief. Short articles have higher conversion rates. Be as concise as possible. Also, do not make your readers wait a lot to finish the article. It should be readable and interesting.
By following these tips, you can make your article more informative and captivating. If you know how to use these tips, you will attract more readers to your site and increase your chances of making money from your writing.