In Colombia the commonly used colloquial term for an overweight, fat old man is “TOTO”. nickname for an old goalkeeper of Colombia’s national soccer team, known as “TOTO” Jesus Murillo. It is also his codename as well as his first name.
It’s a rather interesting name, and the reason I like it so much is because it means “one with a fat face”. But wait! I said that it didn’t mean “fat”. It means “a face”. So it could just mean that TOTO is a fat guy!
Oh, sure, the “toto” part is derived from his first name. So that is why TOTO got the nickname. I guess he may look like one too, or maybe he doesn’t. Anyway, TOTO (not his real name) grew up poor in Colombia. It was rough growing up and living on the streets, even being robbed once or twice a week, which led him to become very wise and smart for his age.
As an adult, TOTO sought refuge at a university in Colombia, where he completed a degree in communications. And where else – in Venezuela. It was there he realized the beauty of Latin America’s culture and how they speak, walk and eat. After that, he thought it would be a great idea to move to South America and raise funds to start a business there – in poor condition, no less.
He did, but this experience changed him forever. He saw how people were living, eating and working, and decided to come back and share his wealth with them. Eventually, he opened his own construction company, which became the country’s largest construction company. And still today, to this very day, TOTO offers many services in a country that is in desperate need of it – from medical attention to basic infrastructure development. But, mostly, TOTO helps people who need it in a way that makes life better for everyone.
To be clear: TOTO does not give money away. They donate to schools, offer scholarships, clean water and infrastructure improvement projects in developing countries. And yes, they do give money. Did you know, for example, that TOTO contributed US $1.2 million to help earthquake victims in Haiti? That’s not charity, that’s business.
To do that, though, TOTO needs the help of people. It needs volunteers to help us market our products and to run the offices and warehouses. Helping those in need makes great business sense, as well. After all, what good will the company do itself if it is surrounded by poverty and misery? What good will a college student who barely makes enough money to buy food have done his job?
So what do you have to lose? Nothing. Give TOTO a chance and you’ll see. And if you want to do some good for yourself, donate to TOTO so they can continue to help the world.