“What are you going to eat for dinner?” is a question that I hear asked often when I am visiting a client’s home or office. It’s an important question because it provides the starting point for a strategic marketing plan. The value of knowing your target audience and including them in your strategy is tremendous. However, when people ask me what are they going to eat for dinner I always reply that they should make a good impression on their guests and the person who ask that question should eat an interesting meal.

What are you going to eat for dinner? That’s a great question and the answer may surprise you. Most people think that they need to know all the cooking tricks to impress their guests and guess what? You don’t need any cooking skills to impress your target audience and making a good impression is only part of it. You also need a user experience strategy that promotes trust.

User experience design (UI) refers to the process of designing a site or application that gives the user the right information at the right place and the right time. For example, your site visitors may be surfing the Internet for a product and your homepage may contain a FAQ or frequently asked questions page that provides them with easy to understand answers to commonly asked questions. This is called informational design and it can include such things as an About Us page where the visitor can find out more about the company, its history and current business practices, etc. Alternatively, a Homepage is a page that the visitor arrives at first and then they navigate through all the pages on your site. A Homepage typically includes links to the most important pages on your site, and a further link between the Homepage and Contact Us/Contact us button where you can provide more information about yourself and how we can help them.

So, what are the credibility and user experience and how do you get them from good sources and create trust in your brand? Credibility is earned over time through proven expertise and reputation, as demonstrated by past customers. The credibility and trustworthiness of your brand depend upon thorough research into your target market, and the performance of your internal processes to measure this. Trust is a complex concept and it includes trustworthiness and integrity of the source (your company), a perceived lack of conflict of interest between the provider (the customer) and other important factors including price. These concepts must be considered when building a relationship with your target market.

E-a-I acronym stands for Effective Authenticity, Transparency and Trust. An expert is someone who has mastered the art of credible communication, authenticity and trust. Expertise refers to a set of skills, knowledge or capabilities that are transferable to others. Transparency refers to the full disclosure of all information and knowledge, including integrity, so that others can verify the facts and statements made by the expert. Trust means that the end user will have confidence in the knowledge, skills, advice and recommendations of the expert and will perform as desired when relying on the information, products and services of that expert.

An expert is someone who can help build and maintain an organization’s reputation, which requires credibility, trust and integrity. An expert may be found in several areas including, media, design, social media, technology, healthcare and mobile device development. It is important that when building a strong brand and developing expertise for your company, that these same experts are trusted, and the same techniques are used to ensure that the experts are credible and trustworthy, building and maintaining strong relationships and credibility within your organization. A strong and reliable brand is important to the success of your business, and the experts that represent your brand and your company should be held in high regard to increase your brand awareness and improve your brand image and reputation in the industry.

In Colombia the commonly used colloquial term for an overweight, fat old man is “TOTO”. nickname for an old goalkeeper of Colombia’s national soccer team, known as “TOTO” Jesus Murillo. It is also his codename as well as his first name.

It’s a rather interesting name, and the reason I like it so much is because it means “one with a fat face”. But wait! I said that it didn’t mean “fat”. It means “a face”. So it could just mean that TOTO is a fat guy!

Oh, sure, the “toto” part is derived from his first name. So that is why TOTO got the nickname. I guess he may look like one too, or maybe he doesn’t. Anyway, TOTO (not his real name) grew up poor in Colombia. It was rough growing up and living on the streets, even being robbed once or twice a week, which led him to become very wise and smart for his age.

As an adult, TOTO sought refuge at a university in Colombia, where he completed a degree in communications. And where else – in Venezuela. It was there he realized the beauty of Latin America’s culture and how they speak, walk and eat. After that, he thought it would be a great idea to move to South America and raise funds to start a business there – in poor condition, no less.

He did, but this experience changed him forever. He saw how people were living, eating and working, and decided to come back and share his wealth with them. Eventually, he opened his own construction company, which became the country’s largest construction company. And still today, to this very day, TOTO offers many services in a country that is in desperate need of it – from medical attention to basic infrastructure development. But, mostly, TOTO helps people who need it in a way that makes life better for everyone.

To be clear: TOTO does not give money away. They donate to schools, offer scholarships, clean water and infrastructure improvement projects in developing countries. And yes, they do give money. Did you know, for example, that TOTO contributed US $1.2 million to help earthquake victims in Haiti? That’s not charity, that’s business.

To do that, though, TOTO needs the help of people. It needs volunteers to help us market our products and to run the offices and warehouses. Helping those in need makes great business sense, as well. After all, what good will the company do itself if it is surrounded by poverty and misery? What good will a college student who barely makes enough money to buy food have done his job?

So what do you have to lose? Nothing. Give TOTO a chance and you’ll see. And if you want to do some good for yourself, donate to TOTO so they can continue to help the world.

Togel: A Unique Game for Singaporeans

Togel Singapore trivia is something that people in the country are very much familiar with. It was the first game that was placed in a casino. This came as a result of a dispute between Ngoc Son Won and Yap Heong and the latter came up with the idea to introduce a game that would be based on numbers. Togel Singapore trivia is all about the nuts and bolts of the game and how this came to be in Singapore. Here are some things about Togel that you should know.

The name of Togel comes from a Hindi word which means a wheel or turnspit. The wheels used in this game are called mallets and they have been used since the time of the Tamil language to make sounds. This is a very interesting part of Togel Singapore trivia. The name of this particular wheel has been modified from different sources such as a wheel used in an Indian temple and even one that is found at the National Museum. All that remains now is a depiction in black and white of what is likely to be a terracotta turnspit.

In Togel Singapore trivia, one of the other interesting facts about the game is that the wheels come in many sizes. This is not something new to the game. The name ‘Togel’ is derived from two words that mean ‘wheel’ and ‘turn’. Hence, it can be assumed that the wheels that were used in this game were circular. The wheel sizes were mostly determined by the era in which the game was being played. In other words, one had to use the appropriate size of equipment to play the game.

Another interesting fact about Togel is that it can be attributed to the Tamil language. The word day means wheel and the word singh mean to spin. Hence, when the player would place his/her bet, it could either be a dari wheel or a singh wheel. This is just one of many interesting facts about the togae of Singapore, especially when we take into account the history of the island and its role in the formation of Malay, Indian, Chinese and British cultures.

In my personal opinion, Togel is one of the most colorful games in all of Singapore. There are various colors and shapes to be seen here. I have seen them being used in almost every Singaporean restaurant. The yellow, orange and red dales that are sometimes placed in the centre of a tray look great when placed next to a cone of food. A Togel Singapore lunch can never be complete without the adalah or congee.

I personally love to play the game called the Pada Satu Pasaran Togel. The rules of this game are quite simple. All you have to do is to pour the water from the bucket into the teapot and wait for the whistle to sound. If the whistle blows, your opponent will get to drink. You will also have to know how to dance a little faster to the music and how to shake the pot by rubbing the handle of it while repeating “pada singapore”.